Typeface

Helvetica Neue LT - our primary typeface

Satair’s corporate typeface is Helvetica Neue LT. Use it consistently and follow typographical rules. Thus, you will help strengthen the company’s visual identity, and you will contribute toward its prestige. The form of the letters gives our company an aerial, structured feel. Its diverse range of weights makes ranking information clear and straightforward.

Roboto Mono

Roboto Mono is added as a secondary typeface for use in digital media to give a more technology - focused impression for specific elements. Roboto Mono is, for example, used for buttons, tags, labels and prices.

Incorrect Usage

Make sure you avoid misusing the typography. See some of the examples below.

• Do not apply a colour underlay to typography.

• Typography does not appear with an outline.

• Typography should not be applied vertically

• Avoid adding drop shadows to typography

• Do not use unapproved typefaces

Substitute/Backup typeface

Third parties who do not have Helvetica Neue LT installed (for instance, on in Microsoft Office applications), it will be necessary to use the typefaces specified here.

The substitute typeface will never used in corporate applications or printed communication media.

Brand guideline access & assistance

We’re here to help. Reach out to brand@satair.com.